Zeekr brand to sell cars in USA, Canada & Europe from 2022

China’s Geely Holding Group launched its new pure electric brand last week – Zeekr – with the first product being a shooting-brake bodystyle with performance at its core, the Zeekr 001. The new brand, which calls itself a ‘premium’ and software-centric mobility provider, has confirmed that it has global ambitions and plans to expand to Europe and North America. Though Geely did not share a timeline at the launch, a press release says Zeekr aims to enter global markets from 2022 after deliveries in China commence from October 2021.

The company says it will be defined by the connected services and software it offers and plans to offer a full lifetime of over-the-air updates with four to six updates each year. It plans to sell cars through a few experience centers in China but expects the bulk of sales through online channels. The brand announced that it would introduce 5 cars in 5 years, all based on Geely’s pure electric SEA architecture. The Zeekr 002 could be a family crossover vehicle.

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The Zeekr brand caters to the premium to luxury battery electric vehicle segment. In contrast, Lynk & Co serves the premium hybrid + ICE segment and will also serve the new mobility segment in Europe. Zeekr goes into the segment, which contains a monthly volume of some 50,000 electric cars in China.

We’ll focus on the Chinese market this year and we expect to enter the European market by the end of 2022 or in 2023.

Zeekr CEO An Conghui on the entry of Zeekr into Europe, speaking to Bloomberg
Zeekr logo
Zeekr models will also be sold online and via experience centres in China. The same retail model could be applied to the overseas destinations. Image: ZGH.

North America is in our plan for the next step, that will happen after 2022. We’ll announce our plan for North America in future.

Zeekr CEO An Conghui on the entry of Zeekr into the U.S., speaking to Bloomberg

On the Zeekr 001

The first from the brand, the Zeekr 001, is labeled the ‘world’s first mass-produced pure electric shooting brake’ and was designed by Geely Design Gothenburg in Sweden. Some of the highlights of the 001 include automatic adjustment of ground clearance from 117 mm to 205 mm, frameless automatic doors (which detect passengers approaching and close the door upon entry, in addition to facially recognizing users approaching the EV and make adjustments to the seat, AC, lighting based on the pre-selected individual preference. The Zeekr 001 will get an over-the-air update at least once per quarter, the company said.

On the performance front, the 001 has a top speed of 200 km/h with 0-100 km/h coming in 3.8 seconds. Two battery variants of the 001 will be available on launch: an 86 kWh and 100 kWh variant. The 100 kWh variant offers a range of 700 km, according to Zeekr.

Zeekr 001 interior
The 001 will get an OTA update at least once a quarter according to the company. Image: ZGH.

At 4,970 mm in length, 1,999 mm in width, 1,560 mm in height, and a wheelbase of 3,005 mm, the 001 has a total luggage space of 2,144 liters. The Zeekr 001 has a starting price of 266,000 yuan after government subsidies which comes to USD 41,100 or EUR 34,044 at today’s conversion rate.

Featured image: ZHG.com