Toyota’s Glanza, the rebadged Maruti Suzuki Baleno, was launched in June 2019. Since then, it has clocked sales of over 25,000 units with about 25 per cent opting for the mild-hybrid variant, reports Autocar Professional.
Following the discontinuation of the Etios Liva earlier this year, the Glanza acts as an entry model for customers who are new to the Toyota brand, and according to Naveen Soni, Senior Vice-president, sales and service, Toyota Kirloskar Motor, most of the customers who come to their dealerships ask for the lowest priced variant of the Glanza. Toyota is offering the Glanza in two options G (mild-hybrid) and V, the equivalent of Maruti Baleno’s top-end Zeta and Alpha equivalents. The Glanza is available with the 1.2-litre petrol engine along with the mild-hybrid in the G manual transmission variant.
The mild-hybrid version (fitted with Suzuki’s SHVS) offers better fuel economy at 23.87 km/litre when compared to 21.01 km/litre of the regular engine. The mild-hybrid Glanza makes 89.7 PS of maximum power (6.8 PS more than the standard variant) and 113 Nm of peak torque, offered with only the 5-speed manual transmission. The Glanza G Hybrid variant undercuts the Baleno by a significant margin and accounts for up to 24 per cent of the total Glanza sales.
Mr Soni says that though Toyota has a loyal customer base, around 40 to 60 per cent of Glanza sales come from customers who are new to the brand. He said that sales are just one part of the package, and Toyota offers other features such as ease of service, roadside assistance and warranty to enhance the customer experience. He believes that feedback from the Glanza owners also has a positive impact on sales.
The success of Glanza is also attributed to its better warranty and special sales schemes. While the Baleno gets a two year/40,000 km warranty, Toyota is offering the Glanza with a three year/100,000 km warranty. Toyota also provides a buyback program that assures a 55 per cent value for the Glanza owners after three years.
[Source – Autocarpro.in]