Tata Nexon EV sales improves further in September

The Tata Nexon EV continued leading India’s electric car market last month, ranking no.1 in sales. Though not the cheapest, it is India’s best-selling electric car.

Tata Motors sold 303 Tata Nexon EV SUVs in September, taking the financial year-to-date sales to 1,151 units. As before, the Tata Nexon EV enjoys a market share of over 60% among electric cars. The announcement of Tata Nexon EV subscription plans in August, followed by the reduction of monthly subscription prices in September, makes the car appealing to a new class of customers. These subscription plans are available in five cities right now: Bengaluru, Pune, Mumbai, Delhi-NCR and Hyderabad. The full restoration of the electric car’s supply chain following the pandemic and the festive season rush could lead to new records for the Nexon EV in October and November 2020.

Model/SalesApril 2020May 2020June 2020July 2020August 2020September 2020April-September 2020Market Share*
Tata Tigor EV0253724951005.34%
Tata Nexon EV0781882862963031,15161.42%
Mahindra eVerito00160290.48%
Hyundai Kona Electric04162526291005.34%
MG ZS EV0381458511912751427.43%
*100% = 1,874 units

The Tata Nexon EV has no direct rivals, and closest competitors are the MG ZS EV and the Hyundai Kona Electric. They are imports and pack better powertrains, and so, are way costlier. The Chinese model’s prices start at INR 20,88,000 (ex-showroom), while the South Korean model’s base configuration costs INR 23,75,900 (ex-showroom). The first ‘local’ challenger to the Nexon EV is the Mahindra eXUV300 that is set to launch in the festive season of 2021.

Sales of the MG ZS EV and the Hyundai Kona Electric in September stood at 127 units and 29 units respectively. The same month, government body EESL announced that would procure 150 units of the Tata Nexon EV and 100 units of the Hyundai Kona Electric. Looking at the monthly sales, the announcement was a big one for the first Hyundai electric car in India. EESL will buy the Indian model in its mid-range XZ+ trim and the South Korean model in its entry-level Premium trim, at a per-unit price of INR 14.86 lakh and INR 21.36 lakh respectively.

Hyundai Kona Electric vs MG ZS EV
The Hyundai Kona Electric and the MG ZS EV stand no chance in front of the Tata Nexon EV when it comes to affordability, as they are imported kits.

The Tata Tigor EV, the other Tata electric car on sale in India today, is performing quite miserably in the market. Tata Motors sold 5 units of it last month and has managed to deliver just 100 units so far this year – the same as the Hyundai Kona Electric that costs more than double. The refreshed Tigor EV that is to come out shortly could improve its prospects. As for the Mahindra eVerito, the nation is clearly uninterested, but the Mahindra eKUV100 launch this month at a mouth-watering price of the Rs 8.75 lakh could raise monthly EV sales of India to the 1,000-unit level on a consistent basis.