The launch of the Tata Nexon EV is a matter of pride for Tata Motors and the Government of India. The tableau of the Ministry of Information and Broadcasting showcased the Tata Nexon EV at the Republic Day Parade 2021, putting the first Made in India long-range EV in front of spectators across the world.
The theme of the MIB at the 72nd Republic Day Parade was ‘Vocal for local’, and the Tata Nexon EV was in line with that. You can watch it being paraded at Rajpath in the video (at 1:37:10) here:
Video Source: youtube.com/President of India
The Tata Nexon EV is the best-selling electric car in India, having recorded sales of over 2,600 units last year. Tata Motors is seeing robust demand for the electric car. Besides personal car buyers, fleet sales have also contributed, such as the double-digit order of Kerala’s MVD (Motor Vehicle Department).
5 reasons Tata feels are behind the Nexon EV’s success
Tata Motors believes that these 5 key reasons are behind the Nexon EVs success:
1. A sweet package
The company says the Tata Nexon EV, apart from being the country’s first indigenously developed electric SUV, also comes across as a premium car thanks to features such as leatherette seats, automatic headlights, electric sunroof, 7-inch Harman infotainment system and a 7-inch digital instrument cluster. Prices for the Tata Nexon EV start from INR 13.99 lakhs and extend up to INR 16.25 lakhs, ex-Showroom, India. This price bracket, Tata believes, will attract customers of conventional ICE powered cars to adopt electric vehicles, and for many of them, the Nexon EV would be their first electric car.
While currently the battery and motor are imported from China, Tata Motors is using the help of Tata Group companies to localize components as explained later in this story.
2. Safety Paramount
Automobile safety is a hot topic in India currently (with the latest GNCAP ratings for modern cars having revealed many a weak link), and Tata says the Nexon EV is one of the safest cars you can buy. The conventional Nexon scored a 5-star rating from the GNCAP, and while the Nexon EV is yet to be tested by the independent agency and nothing can be assumed before we see the crash test results, Tata says it has subjected the electric SUV to rigorous tests.
An IP67 compliant battery and motor allow the Tata Nexon EV to drive through flooded roads and dusty conditions, and overall, Tata have put in 1 million km of testing through high altitudes and extreme weather conditions, before launching the Nexon EV. Standard safety features include dual airbags, ABS, EBD and corner stability control.
3. Seamless charging
Customers of the Tata Nexon EV get a free home charger installed with 24×7 emergency charging support. The Nexon EV comes with fast charging capability which takes only 60 minutes to top off the battery from 0-80 per cent using a CCS2 charger. The company has also partnered with Tata Power which lets customers use the ‘largest public charging network’ in India. In addition, an 8-year/160,000 km warranty is standard on the Tata Nexon EV’s battery pack.
4. 360-degree approach
Tata Motors is working with several Tata Group companies to ensure an end-to-end EV ecosystem for the customer. In a gist, Tata Power provides charging solutions, Tata Motors Finance will provide affordable financing solutions, Tata Autocomp is tasked with localizing the battery pack assembly and motor assembly and Tata Chemicals is developing solutions to manufacture lithium-ion battery cells. The end-to-end solution is dubbed Tata uniEVerse and should play an important role in future launches from the brand to bring down cost and range anxiety.
5. Combining smart drivability with design
The Tata Nexon EV has two modes – Sport and Drive. In the sporty setting, the Nexon EV accelerates from 0-100 km/h in 9.9 seconds, though its the Drive mode that needs to be selected if owners want to maximize range. In addition, the exterior of the Nexon EV is inspired by the IMPACT DESIGN 2.0 and was recently updated with the new grille featuring a Bi-Arrow design instead of the Tri-Arrow.
Tata Nexon EV – Image Gallery
Featured Image Source: Press Information Bureau