The Tata Nexon EV is the best selling electric car in India, having recorded sales of over 1,000 units in the January-August 2020 period. Tata is seeing robust demand for the electric car (sales heading towards 10 per cent Nexon monthly volumes). Besides personal car buyers, fleet sales have also contributed such as Kerala’s MVD (Motor Vehicle Department) having added 45 Nexon EVs with a further 20 on the way.
Tata Motors believes there 5 key reasons are behind the Tata Nexon EVs success:
1. A sweet package
The company says the Tata Nexon EV, apart from being the country’s first indigenously developed electric SUV, also comes across as a premium car thanks to features such as leatherette seats, automatic headlights, electric sunroof, 7-inch Harman infotainment system and a 7-inch digital instrument cluster. Prices for the Tata Nexon EV start from INR 13.99 lakhs and extend up to INR 16.25 lakhs, ex-Showroom, India. This price bracket, Tata believes, will attract customers of conventional ICE powered cars to adopt electric vehicles, and for many of them, the Nexon EV would be their first electric car.
While currently the battery and motor are imported from China, Tata Motors is using the help of Tata Group companies to localize components as explained later in this story.
2. Safety Paramount
Automobile safety is a hot topic in India currently (with the latest GNCAP ratings for modern cars having revealed many a weak link), and Tata says the Nexon EV is one of the safest cars you can buy. The conventional Nexon scored a 5-star rating from the GNCAP, and while the Nexon EV is yet to be tested by the independent agency, Tata says it has subjected the electric SUV to rigorous tests.
An IP67 compliant battery and motor allow the Tata Nexon EV to drive through flooded roads and dusty conditions, and overall, Tata have put in 1 million km of testing through high altitudes and extreme weather conditions, before launching the Nexon EV. Standard safety features include dual airbags, ABS, EBD and corner stability control.
3. Seamless charging
Customers of the Tata Nexon EV get a free home charger installed with 24×7 emergency charging support. The Nexon EV comes with fast charging capability which takes only 60 minutes to top off the battery from 0-80 per cent using a CCS2 charger. The company has also partnered with Tata Power which lets customers use the ‘largest public charging network’ in India. In addition, an 8-year/160,000 km warranty is standard on the Tata Nexon EV’s battery pack.
4. 360-degree approach
Tata Motors is working with several Tata Group companies to ensure an end-to-end EV ecosystem for the customer. In a gist, Tata Power provides charging solutions, Tata Motors Finance will provide affordable financing solutions, Tata Autocomp is tasked with localizing the battery pack assembly and motor assembly and Tata Chemicals is developing solutions to manufacture lithium-ion battery cells. The end-to-end solution is dubbed Tata uniEVerse and should play an important role in future launches from the brand to bring down cost and range anxiety.
5. Combining smart drivability with design
The Tata Nexon EV has two driving modes – Sport and Drive. In the sporty setting, the Nexon EV accelerates from 0-100 km/h in 9.9 seconds, though its the Drive mode that needs to be selected if owners want to maximize range. In addition, the exterior of the Nexon EV is inspired by the IMPACT DESIGN 2.0 and was recently updated with the new grille featuring a Bi-Arrow design instead of the Tri-Arrow.