Tata Motors today launched ‘Click to Drive’, a contactless sales platform to help customers safely purchase their car during the current coronavirus lockdown and to promote social distancing.
Click to Drive offers a complete online sales platform that will let customers to buy Tata Motors cars from the comfort of their houses. Tata has included over 750 dealers under this program and will start home delivery for the cars soon. Customers can visit the website ‘cars.tatamotors.com/click-to-drive’ to register and select their choice from the lineup. Next, the customer can pay the booking amount and book the car, after which they can select their preferred dealer. They can choose either to get their car home delivered or click & collect at the dealership later.
Once the order is placed, customers will be contacted by Tata Motors through either emails or video calls, to proceed with the sales. Financing and exchange services are also offered. Tata’s latest launch, the Altroz also offers a more immersive virtual experience through the Imaginator that allows customers to customize their cars with different variants, colours and other options.
Currently, customers can choose from five Tata models – Tiago, Tigor, Altroz, Nexon and Harrier. Unfortunately, the Nexon EV and the Tigor EV aren’t offered through this initiative and only the petrol and diesel variants are listed for the moment.
Like most other brands, Tata Motors is facing production delays for many models because of the COVID-19’s impact on the supply chain and are finding it difficult to deliver orders on time. There have been problems with sourcing batteries and other components from China for the Nexon EV.
The company recently announced that the Tata Motors Passenger Vehicles division of the brand will hived off into a separate subsidiary. The new move is expected to allow Tata Motors to work more independently for future partnerships. This could also mean Tata’s Chinese market partner Chery (or any global car company that is attracted to selling cars in India) can finally take the plunge by picking up a minority stake in the Indian company and accessing Tata’s Alfa & Omega architectures.