On the Bgauss electric scooter launches & retail expansion strategy

Bgauss has revealed expansion plans for both its showrooms and product pipeline. The RR Global-owned company forayed into the electric two-wheeler segment by launching the BGAUSS B8 & BGAUSS A2 (in a total of 5 variants) last month.

Speaking to thehindubusinessline.com recently, Hemant Kabra, the Director of RR Global and also the Founder and MD of Bgauss, revealed that the company has already inked a deal for more than seven dealerships at prime locations. The first Bgauss showroom is in Hyderabad, and the plan is to have a sales outlet in Bengaluru, Chennai, Navi Mumbai and Pune next. A Bgauss showroom in Gujarat is also planned.

Kabra said that Bgauss has shortlisted 108 cities on the basis of population and the penetration of EVs. The company will focus on seven southern and western states where scooters dominate in two-wheeler sales. Exports to Africa, and when the time comes, to ASEAN markets, are also planned.

Kabra talked about the next Bgauss launches. He said that the company has started designing two new products and plans to launch them in March 2021 and July 2021. Previously, speaking to timesofindia.indiatimes.com, Kabra had told that one of these products will be a performance scooter and the other product will be a B2B customer-focused scooter. B2B electric scooter is a niche segment, but the company has been working closely with companies like DHL, Dominos and Grofers and so it understands the requirements.

The assembly of Bgauss electric scooters has already begun at the company’s plant in Chakan, Pune and the company is planning to produce 80,000 units in FY 2020-21. 10,000 units of Bgauss electric scooters are expected to be sold by July 2021 and the cumulative sales target for three years is 1,00,000 units. This was also revealed by Kabra.

Kabra said that RR Global truly believes that electric mobility will be the future of transport. The company’s strong background in electrical businesses with a robust research and development has complemented their efforts in the EV segment. Kabra further said that there has been a shift with fast adaptation of technology globally and though the Indian market is in its nascent stage, it offers huge potential and BGAUSS will offer a smart and sensible vehicle solution for city commute.

BGAUSS electric scooter prices

There are two Bgauss electric scooters available on sale right now: A2 and B8. The performance scooter and B2B model respectively are expected to be priced above and below the current range. Below is how the pricing for the Bgauss electric scooters works out:

BGAUSS electric scooterPrice*
Bgauss A2 Lead-acidINR 52,499
Bgauss A2 Lithium-ionINR 67,999
Bgauss B8 Lead-acidINR 62,999
Bgauss B8 Lithium-ionINR 82,999
Bgauss B8 LI TechnologyINR 88,999

*Ex-showroom

Display image is a screenshot from the BGAUSS website.