Special edition Mazda MX-30 Electric celebrates 100 years of Mazda

A special edition Mazda MX-30 has been released in Japan to celebrate the brand’s 100th anniversary. It features a white and burgundy two-tone colour scheme that pays homage to the Mazda R360 Coupe, the brand’s first passenger car, which dates back to 1960. YouTube.com channel room My hobby has put up a short walkaround video of the special edition electric SUV.

The special edition Mazda MX-30 features 100th Anniversary branding on the front fenders, hubcaps, key fob, floor mats and headrests. Also unique about this Mazda MX-30 are its burgundy floor mats and burgundy and black seats. The electric powertrain, denoted by the e-SKYACTIV badge on the tailgate, is the same as that of the regular model.

Production of the MX-30, Mazda’s first fully-electric vehicle, begun at its Ujina plant in Hiroshima, Japan in May. The new electric SUV will reach European dealerships in the coming weeks.

The MX-30 features Mazda’s new e-Skyactiv1 electric drive technology, powered by a 35.5 kWh lithium-ion battery and offers a range of approximately 200 km (WLTP). A synchronous electric motor drives the front wheels and makes a maximum power of 107 kW (145 PS). The battery supports DC fast-charging up to 50 kW, with which it can be charged to 80 per cent in 30 to 40 minutes. Now, the 200 km range may not excite you as much as other EVs, but Mazda has arrived at this number which it believes to be the optimum balance between the driving range and CO2 emissions from LCA (Life-Cycle Assessment) perspective.

The MX-30 follows the ‘Kodo’ design philosophy and one of the most unique features of the MX-30 is the pillar-less suicide doors. The dashboard gets a driver-centric cockpit with a floating infotainment system. There’s also a 7-inch touchscreen air-conditioning panel, a first for Mazda while the fabric on the door trim has been incorporated with fibres from recycled plastic bottles. Standard features for the MX-30 include a head-up display, 7-inch digital instrument cluster, leather-wrapped steering wheels, 8-way electric adjustable driver’s seat and chrome accents.

An MX-30 First Edition has been announced, available in exclusive colours and gets a lighter cabin with light grey cloth and stone leatherette combined with orange seat stitching. The First Edition features Mazda Connect with Apple CarPlay and Android Auto, navigation, Mazda Radar Cruise control and a driver’s knee airbag.

The First Edition MX-30, which is limited to 500 units in the UK (RHD market), is priced at £27,495.

Mazda MX-30 Specification

Overall L x W x H4,395 mm × 1,795 mm × 1,570 mm
Wheelbase2,655 mm
Front/Rear suspensionMacPherson strut/Torsion-beam
Brakes (front/rear/control)Ventilated discs/Solid discs/Regenerative cooperating brakes
Battery TypeLithium-ion battery
Battery capacity35.5 kWh
Motor typeAC synchronous motor
Range200 km (WLTP)
DC Charging time 50 kW30 to 40 mins