Pininfarina 45,000 EUR electric SUV not far-fetched says Mahindra CEO

While deliveries of Pininfarina’s first in-house model, the limited edition Battista, is planned to commence later this year, it appears that the Italian company, under the ownership of the Mahindra Group, has started plotting a mass-market electric SUV to rival the like of the Tesla Model Y and the VW ID.5.

Pininfarina Battista charging wall box charger Green Motion
Deliveries of the Pininfarina Battista are due to commence this year. Image: Pininfarina.

Speaking to Times of India, Mahindra’s newly appointed MD and CEO, Mr. Anish Shah commented that the company was studying the feasibility of having the Pininfarina as a separate brand from Mahindra, and that the eventual product could be an electric SUV priced around INR 40 lakhs (EUR 45,000).

Mr. Shah stated that the Battista, which is exclusive to 125 units and priced at 2 million EUR a piece, would eventually help Pininfarina with its EV business as the technology and know-how, and not to forget the brand snobbery, would cascade into future products.

Mahindra is developing its dedicated skateboard electric architecture that is expected to bear its first fruits around 2024. One possibility is the Pininfarina SUV utilizing the high-spec version of this architecture.

The brand’s next project however is another premium vehicle, this time an SUV, codenamed Pininfarina PF1, but not as expensive as the Battista’s 2 million asking price. Autocar UK which got a secret preview of the concept (dubbed Pura Vision) describes it as merging a gap between the Porsche Panamera Sport Turismo and the Lamborghini Urus. The positioning is indicative of a price tag running in the 175,000-200,000+ EUR range, with a debut having initially planned at the 2020 Pebble Beach Concours, which was cancelled due to Covid-19.

Pininfarina Pura Vision teaser
The Pininfarina PF1 was teased last year, however owing to Covid-19, the Pebble Beach Concours which was set to host the debut, was cancelled. Image: Pininfarina

The Pininfarina electric SUV slotting in the 45,000 EUR mark would target mass-market EVs the like of which include the Tesla Model Y and the VW ID.5. However, it would be too early to go into the specifics as key decisions are still to be made. Pininfarina is scouting for a platform and technology partner for the PF1, which was originally planned on a Rivian-sourced platform. Pininfarina would also need a manufacturing partner to make such a ‘mass-market’ product, as its existing facility Turin, Italy, is used to hand-craft the Battista.