‘Niu Crew’ on Instagram has posted a walkaround of the Niu RQi electric motorcycle. The first Niu electric motorcycle was captured in a video at the company’s HQ showroom and is slightly different from the bike that was showcased at the CES 2020 featuring a black tank cover. We expect the e-motorcycle to be launched in late-2020 and enter the global scene next year. One of the global markets Niu targets for a launch with a differentiated strategy is India.
28 April 2020 –
Niu first revealed the RQi electric motorcycle at the CES 2020 in January and the last update we have from the company is that the product will be launched in late-2020. The RQI primarily targets European and the American market as well as high-end motorcycle market of China.
During an investors call in March 2020, Mr Yan Li, Chairman, Chief Executive Officer, Chief Operating Officer of Niu Technologies has confirmed that the RQi will be launched in the market in late 2020. The RQi is Niu’s first straddle electric motorcycle and will be marketed as a performance product. The motorcycle is powered by a 6.5 kWh dual batteries (removable) that drive a mid-mounted motor, which can produce a maximum power of 30 kW. The RQi can achieve a top speed of 160 km/h and can return up to 130 km of range in a single charge.
Niu has equipped the RQi with several advanced technology features that include 5G IoT with ride data capabilities, IoT connected battery pack, fully digital dashboard, anti-theft GPS tracking and Bluetooth connectivity. There’s also an exclusive app that offers information like remote tracking, vehicle diagnostics, GPS, anti-theft and access to a customer service help center. Niu will be targeting the high-end motorcycle segment and says it has already received a tremendous reception following the showcase.
Niu, one of the largest electric two-wheeler brands in the world, has expanded its international network to over 1,000 dealers in 38 countries and 26 flagship and premium stores. Like every other industry across the world, Niu’s operations too have been affected by the coronavirus outbreak. Most of the company’s stores remained closed at the start of February 2020 but 65 per cent of stores opened by the end of the month. In last month’s update, Niu said it had opened 85 per cent of stores.
Niu also unveiled a new electric scooter, the MQi2 that will be launched on May 8th 2020 and available in two variants – Lite and Citi.