Nio could enter Norway as its first overseas market worldwide

Norway’s huge demand for EVs, driven by an aggressive government push, makes it the most attractive market for automakers to launch their EVs in Europe. For some companies, Norway happens to be the most lucrative export market across the world. Last month, Xpeng Motors entered Norway as its first overseas market, and FAW’s Hongqi brand announced plans for that market. Now, Nio could be planning the same.

At Nio Day 2020 on 9 January 2021, Nio unveiled its first production sedan – the Nio ET7. In one of the ET7’s interior pictures, the company shows that the car is parked near Oslo New Theatre (Oslo Nye Teater), which is located a few hundred metres away from Karl Johans Gate in Oslo, Norway. Another indicator of the Nio Norway launch is fifteen job listings from the company in Oslo on Linkedin.

Nio ET7 dashboard driver side interior
Nio could enter Norway later this year, making it its first overseas market worldwide. Image Source: Nio.

Last year, Norway became the world’s first country in which more than 50% of new vehicle sales were of electric cars, Norsk elbilforening (Norwegian Electric Vehicle Association) said in a report.

In another recent report, Norsk elbilforening said that 76,789 electric cars were sold in Norway last year and that their market share was a whopping 54.3%. Norway plans to switch completely to electric cars by 2025 and EV brands are making it a priority market.

The Nio ET7 features the company’s latest autonomous driving technology that allows hands-free driving on expressways, and during parking and battery swapping. It also features a new version of the brand’s NOMI, the world’s first in-car companion (with AI). Two more highlights worth mentioning are a new 12.8-inch AMOLED centre display with a much better resolution and contrast compared to the unit in existing Nio models, and a 7.1.4 channel sound system with 23 speakers and a 1,000-watt total output.

Powering the Nio ET7 is a permanent magnet synchronous motor at the front and an induction motor at the rear. The PMSM produces 180 kW (245 PS) and 350 Nm, while the induction motor generates 300 kW (408 PS) and 500 Nm. Together, they offer 480 kW (653 PS) of power and 850 Nm of torque. Battery pack options include conventional 70 kWh and 100 kWh units offering a range of 500+ km and around 700 km respectively, and also a 150 kWh solid-state unit that allows a range of 1,000+ km. The solid-state option won’t become available before Q4 2022, though.

The Nio ET7 is an executive or E-segment sedan, basically an all-electric alternative to conventional business sedans like the Mercedes E-Class. Set to go on sale in Q1 2022 (officially expected), it will rival the likes of Mercedes EQE, Tesla Model S, Lucid Air, and Porsche Taycan.