All-electric Jaguar XJ cancelled as JLR shifts global strategy

In a shocking revelation yesterday, Jaguar Land Rover revealed that as part of its new global strategy – Reimagine, the 2021 Jaguar XJ electric car has been nixed.

In development for several years, the next-gen Jaguar XJ was scheduled to break cover in 2020. However, there were multiple delays, and finally, the debut was expected to come at the start of this calendar year. Instead, the 2021 Jaguar XJ electric car has been buried before it was even born, leaving potential customers and fans who have been eagerly waiting for the return of the ultimate Jaguar, disappointed.

JLR is open to the idea of releasing an all-new Jaguar XJ someday, but it won’t be the model seen in spy pictures or videos since early 2020. “Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential,” the company said in the announcement of its Reimagine strategy yesterday.

With the so-thought Tesla Model S killer of Jaguar dead, all eyes are on the rumoured smaller Jaguar electric sedan that will reportedly rival the Tesla Model 3. Set to arrive as the Jaguar XE successor, this model could be the first Jaguar EV launched as part of the Reimagine strategy.

The Jaguar XJ is not among the brand’s most profitable models. Jaguar was going to reportedly offer the XJ in the electric form with ICE versions coming later. A minimum range of 500 km (WLTP) was expected. Two electric motors, one for each axle, were expected and a performance version could have followed given that there is an AMG version of the Mercedes EQS and an ‘M’ version of the BMW i7 electric planned.