It’s been nearly a year since MG Motor launched its electric SUV in India. The company has managed to sell 1,243 units of its first electric car in the country and received 200 bookings for it in December alone. The MG ZS EV celebrates its first anniversary on the 23rd of this month.
The MG ZS EV comes in two variants: Excite and Exclusive. The former is priced at INR 20.88 lakhs while the latter costs INR 23.58 lakhs, ex-Showroom, New Delhi. Both variants offer six airbags, ABS, ESC, hill-start assist, hill-descent control, rear parking camera and sensors. The Exclusive variant adds a panoramic glass roof, PM 2.5 filter, power-adjustable driver’s seat and rain-sensing wipers.
The MG ZS EV is spec’d with a 44.5 kWh battery pack and a front-mounted electric motor. Delivering 140 hp and 353 Nm of torque, the electric SUV accelerates from 0 to 100 km/h in 8.5 seconds and hits a top speed of 140 km/h. MG claims 340 km of range on a single charge, and has installed 50 kW fast chargers at dealerships through which 80 per cent charge is achievable in just 50 minutes.
With the intention of localizing more of the ZS EV, MG Motor India is considering assembling the battery pack of its first electric car. The battery pack is the costliest component of an electric vehicle and is imported from China, in the case of the ZS. Localising the battery would take the ZS EV closer to realizing the status as a ‘Make in India’ product.
As a part of the preparation, the company would have to put up a battery assembly plant. The obvious benefit of localizing the battery is a reduction in the price of the car, but that is not an assurance of it getting passed on immediately to customers. In an interview with financialexpress.com in September, Rajeev Chaba, President, MG (India), spoke about the localisation levels of MG cars in India. On the ZS EV, he said that the company is discussing how it can assemble its battery pack “as soon as possible.”
Also in September, the 1,000th unit of the MG electric car rolled off the assembly line in Halol, Gujarat. The ZS EV joins the Tata Nexon EV in hitting this milestone, which coincidentally was also launched in January 2020 and reached the milestone in August.
The company launched the ZS EV in 10 new cities in October and anticipates demand for the electric vehicle to improve in the second half of the financial year. In addition to Mumbai, Delhi/NCR, Ahmedabad, Bangalore, Hyderabad, Surat, Jaipur, Chandigarh, Chennai, Pune and Cochin, the MG ZS EV is available in Lucknow, Kolkata, Ludhiana, Coimbatore, Dehradun, Agra, Nagpur, Aurangabad, Vizag and Indore now. In all, there are 21 cities in India where a new MG ZS EV is available for booking.
In August, the MG Reassure program was launched, which lets customers buy used MG ZS EV electric cars that undergo 160+ quality checks. Apart from carrying out any repairs if required, the Reassure program offers customers 3 years/unlimited km warranty, 3 years roadside assistance and 3 free services.