Mahindra Electric launches new brand identity with new logo and tagline

Mahindra Electric Mobility Ltd has unveiled a new corporate brand identity with a new logo and tagline – ‘Spark the New’. The launch coincides with the company completing over 200 million electric kilometres from their EVs on Indian roads. The 200 million-plus ekilometres equals over 22,000 metric tons of CO2 emissions saved in India.

With the new brand identity, the company hopes to realize its ambition of being a leading player in electric mobility technology solutions. As a part of the new identity, the vehicles and hardware solutions will come under the ME brand while the software solutions will be offered under NEMO brand.

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Our new positioning is an acknowledgement of this ambition while being a testament to our pioneering past. It emphasizes our ambition to innovate and create cutting-edge technology with agility, such that we deliver products which make a positive difference to society. Our new identity truly recognizes the essence of ‘Mahindra Electric’ and there are no better words to capture this than ‘Spark The New’. These powerful words resonate not just with us at Mahindra Electric, but are a clarion call for everyone to join the movement towards sustainable mobility.

Mahesh Babu, CEO, Mahindra Electric

Mahindra will introduce 4 electric vehicles at the Auto Expo – the Mahindra Atom electric quadricycle, the Mahindra XUV300 Electric, the Mahindra KUV100 electric and the Mahindra Funster EV. The Atom marks the entry of Mahindra in the quadricycle segment whereas the KUV100 Electric is set to become the cheapest electric car of India.