Mahindra eKUV launch to take place as soon as lockdown ends

The Mahindra eKUV100, or just ‘Mahindra eKUV’, is one of the anticipated new electric cars of 2020. It was scheduled to go on sale in Q2 2020 (April – June 2020), but the COVID-19 outbreak hindered the launch timetable. Now, Mahindra Electric has said that eKUV100 launch isn’t very far away. On its Twitter page, the company, responding to a customer query on eKUV, said “Market launch for eKUV100 will be as soon as the lockdown ends in line with the Govt guidelines.”

Design & features

For the most part, the Mahindra eKUV100 looks like the petrol edition with some customary EV-style changes such as a closed-off upper grille and blue trails. Dark blue accent on the nose cone, headlamps and the wheel caps serve as identifiers. A unique garnish used for the headlights and tailgate, with the plaque on the latter featuring + and – signs serve as a reference to battery polarity.

On the inside, there are extensive design changes. The cabin is set in a warm tone with white as the theme colour. The dashboard is upright like in traditional SUVs, and the same goes for the exclusive vertical AC vents on the outer ends. Also unique to the electric variant of the Mahindra KUV100 are a portrait touchscreen infotainment system and a digital instrument cluster.

Unlike the standard car, the electric variant features various connected car solutions, such as remote door lock/unlock, cabin precooling, location tracking, remote diagnostics, driving pattern monitor, etc.

Mahindra has invested Rs 1,700 crore on the development of electric vehicles, and that includes products, infrastructure and technology.

Specifications

The Mahindra eKUV100’s electric motor generates 40 kW (54.35 PS) and 120 Nm of torque. It has a 15.9 kWh battery pack that gives a range of 147 km (claimed by Mahindra). The battery pack supports fast charging, and fast charging to 80% capacity takes 55 minutes. Dimensions have not been released, and shouldn’t be very different from the Mahindra KUV100. The standard vehicle is 3,700 mm long, 1,735 mm wide and 1,655 tall. Its wheelbase is 2,385 mm.

Mahindra eKUV specifications

Target customer

Shared mobility customer would find the eKUV100 more appealing (such as ride-hailing services like Ola & Uber and rentals like Zoomcar and Drivezy) than private buyers as the savings are significant on electric vehicles for the fleet customer due to the government subsidy and the running as compared to a petrol vehicle in its fleet. If more people prefer to use own cars once the lockdown is eased to follow social distancing norms, there would be a significant impact on the business of some of these shared mobility players as people would not step into a cab unless their safety is assured. However, one segment of shared mobility that could witness a positive growth (or perhaps a boom) when people return to work is the self-drive car and bike rentals. That said, Mahindra Electric believes that a few personal car buyers would also find the eKUV100 attractive as a city car.

Price

The Mahindra eKUV100 price in India is INR 8.25 lakh (ex-showroom Delhi, post subsidy). So, this new Mahindra electric car is the most affordable electric car in the country.

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