Kia Imagine (Kia CV) could have a Porsche ‘Taycan’ in a drag race [Update]

Kia has introduced a new corporate logo, and it will first apply it on the CV. The company introduced its old logo some 16 years ago on the Sportage and the new emblem is refreshingly different to the current version.

The new Kia logo takes on angular lines for the strokes in each character. The top part of the K links to the top of the I and the bottom of the I links to the bottom part of the stylized A. The existing logo simply has a serif atop each letter.

New Kia logo 2021
Kia has changed its slogan to ‘Movement that inspires’.

Kia ‘EV5’ could be the commercial name of the Kia CV (production Kia Imagine) electric crossover. Recent trademark applications at the Korea Intellectual Property Office suggest that Kia Motors plans to have an alphanumerical nomenclature for dedicated EVs. Hyundai has already confirmed the same for its upcoming electric vehicles, the first of which will be the Ioniq 5 to be revealed in a few weeks.

Kia has filed trademark applications for the names starting in ascending order from Kia EV1 to Kia EV9. As the Kia CV will be a rival to the Hyundai Ioniq 5, EV5 logically is the right fit. However, Kia has filed trademark applications similarly for ‘Kia EK’ and ‘Kia IK’ name series as well, so we’ll have to see which one gets picked.

In August last year, reader Roland Tamelind had spotted the Kia CV on test and shared spy pictures. Take a look at these images of the production Kia Imagine in the gallery below:

Spy shots of the upcoming Kia electric car posted on in July 2020 revealed its full-width tail lights in the dark. The tail lights are reminiscent of the Mk8 Hyundai Sonata.

Kia CV electric car rear quarters spy shot E-GMP
The Kia CV merges forms of a sedan and a crossover, as the Kia Imagine concept foreshadowed.

Kia CV expected with Phase-2 UVO Connect infotainment system

Last year, Kia had released information on Phase-2 of the UVO Connect system that will be installed on new models in a staggered fashion. EVW believes the same update would be available to the Kia CV crossover that launches this year.

UVO connect is Kia’s in-car media system and infotainment software that offers features like Android Auto, Navigation, Music streaming, Maintenance and diagnostic tools, Roadside assist and security which are integrated in Kia vehicle’s touchscreen display and also accessible through an Android device or iPhone app. For the 2020 lineup of cars, Kia has updated its UVO connect system with Phase-2 of its features that are added on top of the existing ones available in UVO:

  1. Online Navigation

This feature uses real-time cloud-based traffic data to accurately predict traffic movements. This can be useful for customers who can now plan their journey times and the estimated time of arrival with more accuracy. This is significantly different and better than the traditional traffic prediction tools which only uses its in-car route for planning and traffic levels based on previous data.

  1. Augmented navigation
Kia UVO Connect Phase II
Image Source: Kia Motors

Traditional navigation systems will guide you till the destination you provide and most of the time, that destination is still further away from where you finally need to go. This is due to constraints like the lack of parking spaces or the actual inability of the car to physically reach the place. Kia’s new ‘Last Mile Navigation’ feature continues to provide you navigation even after you park your car by seamlessly transitioning over to the UVO connect app in your smartphone. Once the vehicle is parked, this new feature sends a push notification to the smartphone and continues the guidance using Google Maps navigation to complete your journey on foot. Next, Kia gives users an option to engage an augmented reality function or ‘AR Guidance’, which uses the smartphone’s camera and provides turn-by-turn directional arrows using its AR functions.

  1. Transferring profiles between Kia cars

This feature of the UVO update will let customers check and change their vehicle settings directly from their smartphone, including navigation, radio and Bluetooth preferences, at their convenience. When you hop onto your vehicle after someone’s used it, smartphone device pairs to the UVO connect system in the car via the UVO app and customers are synced back to their preferred settings, saving time and making each journey more enjoyable. It also lets Kia owners back-up their in-vehicle UVO settings to the cloud and lets you transfer these settings to a different Kia vehicle.

  1. Range of features to enhance connectivity and usability

To enhance the UVO connect experience further, Kia is developing a ‘Valet Parking Mode’ as part of the Phase-2 update. Customers can monitor their vehicle remotely when someone else drives their car as well as protecting personal data in the system such as navigation locations. This lets them locate the car’s current location, its usage time, distance travelled and the current speed on the UVO App. This will give the owner full control of his vehicle.

Kia will also use its ‘best-in-class’ data providers for its Kia Live Services, giving customers more accurate information. It comes with a host of features like providing traffic information, availability of parking spaces, fuel stations and their pricing and EV charging points to plan journeys in electric Kia vehicles, weather reports and speed camera information in some regions. Together, these features provide all-round support to the user to ensure a pleasant journey.

In May 2020, Kia had confirmed that its first dedicated electric vehicle, built on a unique platform (E-GMP), would boasts of “world-leading” EV technologies and powertrain.

Kia Motors Europe sales electric car forecast 2026
Image Source: Kia Motors

Emilio Herrera, COO, Kia (Europe), had said that the Old Continent is the focal point for electric vehicle sales (sales of EVs grew this year despite the Coronavirus lockdown) and every year between 2015 and 2019, the company has reported growing sales of EVs with the e-Niro and e-Soul models.

Kia Imagine ‘e-GT’ to offer Porsche Taycan-level acceleration

Kia’s all-new electric SUV based on the Imagine concept will be a high-performance product. A British report in May 2020 had suggested that the electric car will offer Porsche Taycan level of performance in its range-topping variant.

In an interaction with in July 2020, Herrera had said that Kia is planning a performance variant of the CV. The performance variant will be able to launch from 0 to 100 km/h in under 3 seconds, pushing the Kia CV into Porsche Taycan territory. The performance-oriented EV is the result of Kia’s partnership with Croatian electric car specialist Rimac. The EV will have the same 800V battery technology offered on the Taycan and will support 350 kW fast-charging.

The new electric SUV will have an unconventional design like the Kia Imagine concept with a high riding body and a fastback styled rear, more of which has been discussed below. This is Kia’s first electric vehicle to be built on the group’s E-GMP platform, which is scalable and can be applied to various body sizes and styles. Other vehicles confirmed on the E-GMP include the Genesis JW, Ioniq 5 and the Ioniq 6.

Kia says production Imagine is “something you’ve never seen before”

Steve Kosowski, Kia’s Long-range Strategy, Product Strategy and Mobility Manager, had said in April 2020 that the production version of the Kia Imagine will be something that you’ve never seen before.

The new electric car will be Kia’s first dedicated EV model and is confirmed to be launched internationally by the end of this year. Mr Kosowski further revealed that the design will bridge the gap between passenger cars and CUVs, taking the benefits of both body types. He reiterated what we already knew – that the car will have a range of around 500 km and a sub-20 minute fast charging time. The new EV is one of the 11 battery EVs Kia has planned to launch by 2025. According to Mr Kosowski, the electric vehicle will have a stunning and dramatic design, and is nothing like we have seen before.

Preliminary Kia CV information

During a conference call for analysts and domestic institutional investors in April 2020, Kia Motors had announced that it will be launching a new electric car codenamed ‘Kia CV’ that will be built on the Hyundai Group’s E-GMP architecture this year (2021). This will be the first Kia model to utilise the group’s new dedicated EV platform. The CV will get a new Kia design identity, a dedicated user interface and will include rapid charging feature. It will likely be possible to charge the Kia CV to 80 per cent in just 20 minutes and go up to 500 km on a full charge. E-GMP will allow overcoming the traditional weakness of an electric car.

KIA CV EV based on Kia Imagine Concept details
Kia explains the CV as having a “futuristic Crossover outer appearance, breaking the barriers between sedans and SUVs.” Image source: Kia Motors

Production Kia Imagine FAQs

When is the release of the production Kia Imagine?

Kia Motors has confirmed the 2021 release for the Imagine (code: Kia CV). Reports narrow down the global launch to April 2021.

What are the key features of the production Kia Imagine?

500 km range, 18 min high-speed charging time & a breakthrough design are Kia CV’s confirmed features.

Kia Imagine a central part of the ‘Plan S’ strategy

In early-2020, Kia Motors Corporation announced details of ‘Plan S’ to establish a leadership position in the future automotive industry that includes electric vehicles. With its expanded EV line-up, Kia is targeting to achieve a 6.6% global EV market share and 25% share in the eco-friendly car segment. The company is aiming for 500,000-unit annual EV sales and 1 million eco-friendly vehicle sales (excluding China) by 2026.

According to the new plan, Kia will invest a total of US $25 billion by the end of 2025 into its EV business. To popularise EVs, Kia is planning to include EV variants for its existing models and dedicated EV models with different pricing and specification. Kia will also look to make advanced EV markets as its base for electric cars to achieve 20% sales from EVs by 2025.