A study conducted by Marketing communications firm Laqshya Media Group in primary cities across India has showed that 31 per cent of people have indicated that they are likely to use personal transport more post the COVID-19 lockdown. The Coronavirus outbreak could lead people to fear using public transport due to the contagious nature of the virus and many having it showed no symptoms initially.
The study was conducted online with data collected from 1,104 respondents aged between 18 and 39. The research has categorized the participants into two primary age groups – 18 to 25 and 26 to 39, and the analysis shows that each participant has responded differently to some questions while being statistically similar to some questions. The study had a series of questions asked to people from different age, gender, background and profession. Out of the 31 per cent who want to use personal transport, 34 per cent in the 18 to 25 age group are more likely to use it in comparison to the older 26 to 39 age group.
Commenting about the study, Atul Shrivastava, Group CEO, Laqshya Media Group, has said that people in India are committed to fight and win over the current situation. He said, “There is a huge consumption of every product in India and there will be eagerness amongst the brands to become the first choice for every consumer. This is likely to fuel the demand for the advertising sooner than most nay-sayers predict.”
Alok Jalan, Managing Director, Laqshya Media Group said, “Although some industries have taken a major hit, others like the e-commerce businesses have a lot of scope ahead. This is also a good opportunity for the traditional businesses to evolve their digital presence. If we are able to contain the pandemic shortly, then there is a scope for the market to bounce back and show growth.”
Of the most precious things or factors that people miss during the lockdown, eating out was voted by 51 per cent, movies was voted by 37 per cent and meeting non-workplace friends came in third with 36 per cent votes.