Ioniq 5 to carry a Hyundai badge, retail through dealerships

Last week Hyundai announced a new EV brand called the ‘Ioniq’. The same way the company converted the name of its best luxury car – Genesis – into a standalone brand representing the same category (in 2015), it has converted its best eco-friendly car (Ioniq) into a sub-brand.

The dedicated EV sub-brand will have three vehicles – Ioniq 5, Ioniq 6 & Ioniq 7. The Hyundai 45-based crossover is set to become the Ioniq 5 next year.

Branding & retail

There was plenty of speculation on the brand, with some reports claiming that Ioniq would become like Genesis and that the cars would be sold via the web directly to consumers. JunHyung Kim, Deputy General Manager for New Business Development at Hyundai has swiftly laid these rumors to rest, in an interaction with Kim has told the EV-oriented site that the Ioniq cars would carry a Hyundai badge and retail through through Hyundai dealerships like other models. ‘Ioniq’ is not a brand, rather a sub-brand of Hyundai for electric cars.

The current Hyundai Ioniq would not be part of the sub-brand and it anyway is set to be replaced by the Prophecy-based vehicle, which we now know as the Ioniq 6 in 2022. Hyundai will use odd numbers to designate crossover-SUVs and even numbers for others.

Video Source: Motor Group

Hyundai Motor Group is upbeat on the Ioniq 5’s launch. Speaking about the company’s upcoming electric vehicles last month in a video call in South Korea, the company’s Vice Chairman Chung Euisun said that the year 2021 would mark the beginning of the rollout of EVs based on an exclusive EV platform (E-GMP). One of the first models based on this platform, of course, is the Hyundai 45 (Ioniq 5 now), which, according to Chung, “will be charged within 20 minutes”. The HMG executive also revealed that “it will be able to drive over 450 km” per charge.

Below, presents an exclusive render of the first ‘dedicated’ electric car from the South Korean brand. The Ioniq 5 EV is possibly the most exciting electric car launch (besides the VW ID.4, VW ID.3, Skoda Enyaq and the ‘Chinese Rolls Royce’ Hongqi e-HS9) and introduces many new features, has the design and the space that will compel gas-powered car buyers to shift to a zero-emissions vehicle, and isn’t looking to be an also-ran.

Ioniq 5

We’ve studied the concept car and some of the spy media that came out in recent weeks showing prototypes without heavy camouflage during the making of this render.

Dimensions & platform

Hyundai is approaching the final stage of testing and development of the electric car codenamed ‘Hyundai NE EV’ built on the E-GMP platform and inspired by the Hyundai 45 concept and the Hyundai Pony.

The Hyundai Ioniq 5 EV is inspired by the Hyundai Pony model (produced between 1975 and 1994) and is the first car to be built on the Hyundai Motor Group’s E-GMP (Electric Global Modular Platform), which is Hyundai’s equivalent of the Volkswagen MEB Platform. Hyundai will produce the Prophecy Concept as a replacement to the Hyundai Ioniq on the same platform as well as a larger third offering in the first phase. The fully electric powertrain maximises the space inside with the batteries placed under the car’s floor, nicknamed the skateboard floor.

E-GMP is so crucial to Hyundai Motor Group’s future that it is holding a separate unveiling event for it on 21 October 2020. The new dedicated BEV platform will form the basis for not only Hyundai electric cars but also Kia electric cars and Genesis electric cars in the future. In fact, two BEVs from the sister brands based on the E-GMP (Kia CV & Genesis JW) are already under road-testing right now.

Technical information about the production Hyundai 45 car was reported for the first time in May and by South Korean media outlet Recent reports say that the CUV has a length of 4,635 mm, a width of 1,890 mm and a height of 1,605 mm.

For comparison, Hyundai Kona EV measures 4,180 mm/1,800 mm/1,570 mm. That makes the NE a long and low-slung design compared to the latter. The wheelbase is supposedly 3,000 mm, 100 mm more than the full-size Hyundai Palisade SUV. This is possible because of its EV credentials and NE is the first fully-electric vehicle built by Hyundai that is based on a dedicated EV platform. Until now, Hyundai’s EVs like the Kona EV and Ioniq are based on modified ICE platforms.

Since the E-GMP cars feature a flat floor, customers can turn the cabin into a sort of living space with the help of AR (augmented reality) and VR (virtual reality).

Range, Charging time & technology

With respect to the battery pack, two options are expected, 58 kWh and 73 kWh, offering a range of around 350 km and 500 km respectively which would put it ahead of Hyundai’s current electric vehicles – Hyundai Kona and Hyundai Ioniq. The batteries, developed by SK Innovation, are said to support fast charging up to 400 kW, enabling the NE to be charged to 80 per cent capacity in just 12 minutes.

Hyundai had unveiled the 350 kW Hi-Charger last year which charges up to 80 per cent of the battery within 20 minutes. Presently two Hi-Chargers have been installed at Hyundai Motor Studio in South Korea, and the company plans to expand the business. With the combination of a high voltage system and the Hi-Charger, 100 km of range can be achieved with just a 5-minute charge.

The Ioniq 5 would have V2G (vehicle-to-grid) and can be used as an electric power source.

Europe’s biggest EV charging station firm IONITY has started giving 350 kW chargers along the highways and plans to expand to 400 fast-charging stations across 24 European countries. Hyundai is working with IONITY to invest in its network infrastructure.

Exterior & Interior design

The exterior design has clear roots to the 45 Concept and gets crisp lines and angular surfaces. The concept’s sliding doors are replaced with traditional units and regular rear view mirrors take the place of cameras. The front of the car gets what Hyundai calls a Kinetic Cube lamp design, and is devoid of any large grille openings. The side profile shows sharply raked A- and B-pillars with a low-slung silhouette and short overhangs. The tail lamps again follow the cube design.

Being built on a dedicated electric platform, the ‘5’ benefits from a spacious interior, thanks to the skateboard layout. The dashboard gets a large digital screen that integrates both the instrument cluster and the infotainment system. The features list is expected to include several driver assistance technologies such as automatic emergency braking, lane keep assist, rear traffic assist etc. Other features could include ambient lighting, heated seats, 360-degree view camera system, wireless charging for devices and Apple CarPlay & Android Auto connectivity. Finally, Hyundai could be equipping the NE EV with Level 3 autonomous driving capabilities with driving assistance systems.

Hyundai Ioniq 5 specificationValue
Length (mm)4,635
Width (mm)1,890
Height (mm)1,605
Wheelbase (mm)3,000
Battery capacity (kWh)58 kWh & 73 kWh
Travel Range (km)350 km (58 kWh model) & 500 km (73 kWh model)
Charging time (minutes)20 minutes to 80 percent with 350 kW ‘Hi-Charger’
Release date or Launch dateJanuary 2021 (South Korea)
CompetitorsVW ID.3, VW ID.4 & Renault compact SUV on the CMF-EV
These specifications are unofficial, and are reported by the web media. Expect the vehicle to be available globally next year.

Development & Launch date

According to information published by, Hyundai Motor will reveal its new electric car in January 2021. The website’s new report says the 45 EV (Ioniq 5) is the future of the Hyundai electric car and will have a small electric motor at the front and a powerful one at the rear. The vehicle was spotted up-close under camouflage at a charging station in South Korea in April revealing that development was making progress following the COVID-19 lockdown.

The precursor, Hyundai 45 EV Concept

The design of the 45 EV Concept, presented at the Frankfurt Motor Show 2019, celebrates 45 years of Pony Coupe Concept and gets an unmissable angular design.

The 45 EV Concept features a distinctive lattice radiator grille, kinetic cube lamp design, hidden Camera Monitoring System (CMS) that utilizes cameras instead of rear view mirrors, sliding doors, lounge-style seats and minimalistic interiors. The front seats of the concept rotate to face the passengers for better interaction and when the occupants open the door to enter or exit, the seats swivel for better ingress and egress. There is no single touchscreen infotainment system but a series of displays that are integrated into the dashboard. Look for many of these features in spirit on the production vehicle which will explore the upper limits of the company’s ‘Sensuous Sportiness’ design language.

There have also been reports of Hyundai finalizing SK Innovation as the exclusive battery supplier for the first batch of electric cars built on the E-GMP as opposed to LG Chem or CATL.

Video courtesy: SDA Dan Cars Youtube channel

Pony-inspired Hyundai Ioniq 5 – Not India-bound

The Ioniq 5 will not be launched in India as the company is preparing a dedicated low-cost electric vehicle series under the ‘Smart EV’ project, the Indian media has reported. The first ‘affordable’ electric vehicle from this program will appear in 2022 as a compact SUV to challenge the Tata Nexon EV and the Mahindra eXUV300. A near-production concept is expected at the Auto Expo 2022, and the company is also expected to have plans to export the budget vehicle to emerging markets which are behind the curve on electric cars.