Hyundai Le Fil Rouge Concept front three quarter view

Hyundai Le Fil Rouge Concept to debut at the Auto Expo 2020

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Hyundai will be presenting the Le Fil Rouge concept car at the Auto Expo 2020. The Le Fil Rouge concept made its premiere at the 2018 Geneva International Motor Show and the design theme aims to bring instinctive beauty, creating emotional value and desirability in Hyundai vehicles. The company said two years ago that the design will be integrated into future Hyundai models, and kept its promise by introducing fragments on production vehicles such as the third-gen i10, Palisade, new Sonata, Lafesta, Creta (ix25), Grandeur (Azera) and Aura.

2020 Hyundai Grandeur front
Design elements of the Le Fil Rouge have already been translated into several global Hyundai production models. One example is the parametric jewels on the cascading grille of the 2020 Hyundai Grandeur (pictured).

The Le Fil Rouge concept gets a layered front hood, big Cascading grille that has evolved with the usage of parametric jewels, long wheelbase, large wheels and short overhangs with the front and rear pillars blending smoothly into the body that has convex and concave forms. The interior of the car offers different priorities for driver and passengers. While the passenger seats are optimised to offer maximum comfort in long trips, the driver seat offers better driving ergonomics.

Designers have taken the approach of the ‘Light Architecture’ with the concept car for a dynamic look and give a forward motion effect to the vehicle. The aim was to give the viewer the feeling that the car was drawn using a single line – notice how the pillars and roof blend into the overarching vehicle silhouette.

The exterior and interior are combined using what Hyundai terms ‘Tube Architecture’, to maintain the exterior’s sensuous and sporty character consistent with the interior. The Tube Architecture’s principle is to maintain the balance of the emotional value inside and outside the vehicle, while also making for a lightweight profile.

Le Fil Rouge is a reinterpretation of Hyundai’s design DNA that originated from the brand’s historical Hyundai Coupe Concept in 1974. Building on our long history of creating a distinctive and sporty character in vehicles, we will open a new era for Hyundai design.

Luc Donckerwolke, Executive Vice President and head of Hyundai Design Centre
Hyundai Le Fil Rouge Concept interior view
“Our goal is to build a beloved brand by creating vehicles with heightened emotional value to reshape the landscape of car design. This is the foundation of our concept,” says Sang-yup Lee, Head of Hyundai Styling.

Meanwhile, Hyundai’s Auto Expo 2020 line-up includes the exterior of the new generation Creta, the i30N and facelifts of the Tucson and Verna. The company is reportedly bringing the concept version of the entry-level urban SUV (codename: Hyundai AX) that will compete with the Tata Hornbill, Mahindra KUV100 and the Maruti Ignis.

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