Reports already suggested that Hero MotoCorp is working on an electric scooter to be launched in 2021 and now it seems that the Hero’s first electric scooter would be the eMaestro. NDTV carandbike has reported that the eMaestro concept will be the first of many electric vehicles from Hero MotoCorp, and the project was confirmed to the media by Dr. Pawan Munjal, Chairman of Hero MotoCorp at the Hero World 2020.
As the name suggests, the eMaestro is based on the Maestro Edge and will be equipped with a powerful lithium-ion battery and a permanent magnet motor. Cloud connectivity is also expected to be offered, which will be a new avenue for Hero. The eMaestro will retain most of the design of the Maestro Edge but will sport unique red alloy wheels and a fully digital instrument cluster.
Though Hero MotoCorp will be coming in a couple of years after the competition, the company will be looking to go big in range, features and price when it finally takes the plunge. While major players like Bajaj Auto and TVS Motor have introduced electric scooters in the market in limited cities, Hero has invested in another popular e-scooter brand, Ather Energy (about 30% of which is owned by them) whose recently launched Ather 450X is creating excitement with its features, specification and pricing options.
The eMaestro is expected to be launched in 2021 and priced under Rs 1 lakh to make up for lost ground. Hero will also be looking to make the e-scooter available in most of the major towns and strengthening the charging network. The company announced plans to invest around Rs 10,000 crore for R&D of alternate mobility and sustainable manufacturing at the recently concluded the Hero World 2020 event.
“We are an ever-evolving, youth-centric, innovation-led brand, that has remained the market leader for nearly two decades now, and yet we are not resting on our laurels. As we enter a new decade, we are aiming at ushering in the next wave of mass mobility that is accessible, convenient and environment-friendly, which is aligned with our rejuvenated Vision of ‘Be The Future of Mobility’.Dr. Pawan Munjal, Chairman of Hero MotoCorp at the Hero World 2020