Genesis’s first electric car will be an SUV codenamed JW EV

Genesis, the luxury arm of Hyundai, has been unveiling new products from the beginning of 2020 and now the brand’s first EV could be the JW EV electric SUV, scheduled for launch in 2021.

To be built on Hyundai’s Electric-Global Modular Platform (e-GMP), Genesis’s engineering team has already started testing the production version, which was spied in South Korea recently. The Korean Car Blog reports that Genesis is planning to sell 22,000 units of the electric SUV per year with commercial production set to start in June 2021. Apart from the platform, no other details are available about the powertrain, range etc. The JW EV is expected to take on the likes of Tesla Model X, Mercedes EQC and Audi e-tron. Given the brand’s values, we can expect Genesis to load up the JW EV to the tooth with the latest tech and features.

Genesis brand upcoming models
The GV80 (left) and the GV70 are the first two SUVs for Genesis, which is to be followed by the pure-electric SUV.

Towards the end of January 2020, there were reports that said Genesis has planned three new SUVs, and the brand has confirmed the complete lineup this week in a video released to detail the Genesis G80. Genesis has just launched its first SUV, the GV80, which is built on a completely new rear-wheel-drive platform called M8. After the GV80, the company is planning a smaller GV70 crossover that will get its own platform that will also be a rear-wheel-drive one. The third SUV is the all-electric JW EV that we are talking about, which does not feature in the teaser.

The JW EV is part of Hyundai Group’s (Hyundai, Kia and Genesis) plan of new EVs in the first part of the new decade. In the beginning of 2020, Hyundai’s Executive Vice Chairman Euisun Chung announced that the group will be investing more than $87 billion in the development of 23 EVs by the year 2025.

The e-GMP architecture development will help Hyundai to reduce costs by enabling components sharing between models and through high production flexibility. The platform also will be equipped with the world’s first integrated drive axle (IDA) technology for a more stable and quieter driving experience.

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