Norton Motorcycles was acquired by TVS Motor Company this month and it is expected to get back on track under the new ownership and fresh investment, with long-term focus on ride assistance technology, safety systems and electric models.
In interaction with Financial Times, TVS Joint Managing Director, Mr Sudarshan Venu has said that TVS wants to restore Norton to former glory and produce excellent products, and to take the iconic brand into the future with new safety systems, ride assist technologies and electric motorcycles. This could mean a performance electric motorbike along the lines of the Damon Hypersport. Exciting right? But this will not be happening immediately.
For now, TVS will be concentrating on building a new factory, moving the production out of the Donington Hall in Leicestershire. The new factory is expected to be built in the same neighborhood and will have a production capacity of around 2,000 bikes per year. TVS will work on realizing the current orders and make the deliveries soon before working on new models and reports suggest that the Indian company is also looking to setup a second plant in UK. TVS has announced that former Harley-Davidson VP John Russell will act as interim CEO to steer things and get back in the game. There are no plans to move production into one of TVS’ factories in India.
TVS’s experience can only help Norton in building an electric motorcycle, as the company recently launched its first electric scooter, TVS iQube and has been involved with electric and hybrid vehicles for over 10 years, but is not viewed as a leader in this category. Norton’s current lineup includes naked bikes (Dominator, Commando 961 series, Atlas series) and fully-faired bikes (V4 RR and Superlight series).