Citroen’s latest electric mini, Ami, could be the successor to the Citroen C1 city car.
Responding to a question about C1’s future, he said that though it is a very competitive car, the segment which it is in is facing many challenges like tougher emissions and safety equipment requirements that drive the costs up. Citroen hasn’t yet decided on the future of C1 but Mr Cobee has said that Ami is a partial answer to similar needs of C1.
Interacting with Autocar about services other than selling the cars, Cobee has said that the company’s new business model of car-sharing and ride-hailing is much less than 1 per cent of the business. His assumption is Ami’s cash sales will make up for a quarter, while 60 to 70 per cent will come through lease and 10 per cent through shared ownership.
The A-segment cars like the C1 face an uncertain future and the real danger of extinction in Europe because of the Europe Union’s new CO2 requirements. These are not only the toughest in the world but many feel that the new emission requirements put heavy pressure on A-segment cars with many executives saying that such requirements will push the companies to forego of IC engine versions of city cars like the C1 and to replace them with fully-electric cars. However putting electric technology in small cars at this time will drive up the cost and make them inaccessible to most of the target audience.
While players like Ford have vacated this segment recently, here could be where cars like Ami offer alternate solutions. The electric two-seater is available in long-term rent, car-sharing and in-cash options, giving buyers of different categories an option to use the vehicle. The Ami can be rented at 0.26 Euro per minute through car-sharing and for long term rental it costs only 19.99 Euros per month after a down payment of 2,644 Euros initially. The car can also be bought fully in cash for 6,000 Euros.