The electric quadricycle Citroen Ami that is easing stress during the pandemic providing cheap and safe personal mobility, has the UK subsidiary excited about its business prospect. The Ami has a dedicated page on the Citroen UK website where patrons are asked if they would buy one and can register their interest, with the brand’s top boss Eurig Druce telling Autocar UK that there is a huge desire to offer it in the country.
A number of Amis have been imported to the UK for testing around the company’s headquarters in Coventry. In the French market, the Ami costs 6,000 Euros which when converted is 5,384 GBP potentially making it the cheapest car in Britain. However the company expects most of the owners to take the subscription or sharing schemes.
Early-2022 UK release reported
Speaking to AutoExpress in October 2020, Citroen UK managing director, Eurig Druce, said that there was a 75% chance of the Citroen Ami going on sale in the UK, and that the company was evaluating feedback from customers. The executive went on to confirm that even if the Ami was launched in the UK, it would be sold as a left-hand drive only, since the company would not be investing in converting it to a right-hand drive version.
Most recently, in their test drive review of the Ami, Car Magazine UK said that a market launch in the UK is planned for early 2022, and notes that the Ami would target users of bicycles, scooters and public transport chiefly. PSA-owned Free2Move would run a mobility sharing network, though outright sales would also be possible.
A major difference in the United Kingdom will be the need for a driving licence to use the Ami, hence you would need to be at least 17 years of age to drive one unlike France or other European countries which allow quadricycles to be operated by drivers as young as 14. This is primarily due to the Ami’s 425 kg pre-battery weight which is higher than the UK’s 350 kg limit for light quads (a light quad can be driven by UK drivers from age 16 after a motorcycle training day – CBT).
Citroen Ami currently on sale in France & Italy
Enrique Martinez, CEO & Director, Groupe Fnac Darty, which sells household appliances and electronics, revealed in August that 39 Fnac and Darty stores in France market the Citroen Ami. Since February 2020, Groupe Fnac Darty and Groupe PSA have a partnership for the sale of the Citroen Ami at the retail stores. Customers can even place orders for the new electric car online, on Fnac Darty’s websites. The company has also started selling the vehicle in Italy where it competes with the Renault Twizy.
Citroen’s physical and online channels also have the Ami on sale. Close to 100 Citroen outlets display this model in France. Groupe PSA launched its first advertising campaign for the Citroen Ami in August and since then orders have been consistent. Below is the promo video of the new urban mobility vehicle:
Within hours of opening online sales in May, the Citroen Ami has received over 200 orders in France and 30 per cent of the orders were for the My Ami Pop and My Ami Vibe packs with 85 per cent overall choosing some kind of customization, the company has reported. Arnaud Belloni, Marketing and Communication Director of Citroen says the Ami, a 100 per cent electric and accessible vehicle, is a ‘must have’ in today’s environment.
When will the Ami come available in the UK?
CAR Magazine has reported that the launch of the Ami in the UK is likely in early-2022.
The Ami, in its basic avatar, is available in the dual-tone blue & gray body colour. The ‘My Ami’ pack that costs 400 euros will unlock four colours – Blue, Gray, Orange and Khaki. To add sportiness to the car, there’s the ‘Pop’ pack, which gets you a rear spoiler while the gray ‘Vibe’ pack offers the option of roof rack. These packs come with additional black panels and stickers and are priced at 900 euros and 1,460 euros respectively. Additionally Citroen is offering a selection of accessories including floor mat, storage bins, bag hook and smartphone clip.
|Citroen Ami Specifications||Figures|
|Turning Diameter||7.20 m|
|Battery Capacity||5.5 kWh|
|Charging Time||3 Hours|
|Top speed||45 km/h|
|Pricing (France)||6,000 Euros (5,384 GBP)|
Below is the first impression video from Youtuber Supercar Blondie shot at the premiere of the Citroen Ami in Paris before the COVID-19 lockdown. In the video, she explains the special features of the car (Alex, being used to piloting the world’s fastest cars on a weekly basis, instantly finds similarities to a Lamborghini and Rolls Royce in the door straps and ‘suicide’ door of the Ami!) and cannot fully process that it can be used by 14-year olds.
Ami, Citroen’s response to the world’s new mobility expectations for short journeys, was revealed in late February 2020. The fully electric Ami is a productionized Citroen’s Ami One concept from 2019 and users doesn’t require a driving license to operate one.
The Ami electric quadricycle is powered by a 5.5 kWh lithium-ion battery and a 6 kW motor with a range of up to 75 km per charge and can reach speeds up to 45 km/h. With the onboard charger on a 220 V socket, the battery can be completely charged in three hours. The quadricycle measures 2.41m in length, 1.39m in width and 1.52m in height, and rides on 14-inch wheels.
Ami can seat two persons, gets a functional interior with cleverly distributed storage spaces and a panoramic roof as standard. According to Citroen’s Head of Style, Mr Pierre Leclercq, the Ami is a product design and not an automotive design and is executed with a theme that form should define the function.
Ami has been designed from the inside towards the outside. First of all, an interior that gives you a different feeling from what you may know, an interior that we wanted to be spacious despite a very small footprint. Then comes its trim. A clever symmetrical conception (front/rear, left/right door) building a strong character and unique functionality (door opening).Pierre Leclercq, Head of Citroën Style
A specific exterior colour that is neither too feminine nor too masculine and that works with the different colour packs we have developed (blue, white, khaki and orange). Ami is a base that can become a completely customised object with exterior and interior accessories that are either pure style or offer real extra functionality as well as stickers that give it a completely different character.
Citroen Ami ownership models
The Citroen Ami can be availed in three options in the French market – Long-term rental, Car-sharing and In-cash. Long-term rental is for those who already have cars and want a mode of transport for small trips regularly. For this option, customers need to pay 2,644 Euros and then a rent of 19.99 Euros per month. Car-sharing plan can be availed at 0.26 Euro per minute and will be operated by Free2Move service provider. The Ami can also be bought fully in cash for 6,000 Euros.