Classic English motorcycle brand BSA is all set to make a comeback, thanks to an investment from Anand Mahindra, Chairman, Mahindra Group, as well as a government grant. That’s according to a news story from UK’s theguardian.com, which suggests that a BSA electric bike is a major part of the iconic British brand’s revival.
The relaunch of BSA bikes in the market has been rumoured since 2016, the year Classic Legends, which Mahindra Group’s Mahindra & Mahindra enjoys a controlling stake in, acquired BSA Company. The British news article says that BSA Company will start the construction of an R&D facility in Banbury, UK very soon. It plans to develop electric bike technology there but launch an internal combustion engine bike first, in 2021. The first BSA electric bike would arrive in the market right after the ICE model’s launch next year, though, as per the report. Meanwhile FT.com has learned that the BSA electric motorcycle would launch by the end of 2021.
The report says that Anand Mahindra has chosen to invest in the UK for BSA’s resurrection to retain the brand’s production history. The report doesn’t disclose the investment, but it additionally states that the UK government has given BSA Company a GBP 4.6 million grant for developing electric bikes. Anupam Thareja, Founder, Classic Legends, told the British website that he hoped to construct a new BSA bike plant near the original Small Health site. The first new petrol BSA bikes would cost between GBP 5,000 and GBP 10,000.
While the new BSA bikes, including the BSA electric bike, seem to eyeing customer mainly in the UK market, the bikes could arrive in India eventually. Manufacturing would likely take place locally, alongside the Jawa bikes in Pithampur, Madhya Pradesh, perhaps starting with CKD assembly. 2022-23 could be the year we see the first new BSA bike in a showroom here.
What is the BSA electric bike launch date?
The BSA electric bike could be launched as early as in 2022.
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