Ather won’t introduce a new scooter platform till 2022

Ather Energy has stated that it won’t be introducing a new two-wheeler platform for at least two years, as reported by Autocar India. The company launched the updated Ather 450X recently, upon which the focus is for now.

Last month in an interaction with EVW, Tarun Mehta, Co-Founder and CEO, Ather Energy had said that Ather doesn’t want to go down the route of a stripped-down 450 to make affordable products. An electric motorcycle is also on the cards but that too will not be here in the next four years.

Before it can launch a new scooter, the Bengaluru-based start-up will be looking to scale its production and increase sales of the 450X. Ather’s production facility in Bengaluru has an annual production capacity of 35,000 units. The company has signed a memorandum of understanding (MoU) with the Tamil Nadu government for a new plant to be setup in Hosur. Expected to be completed by the end of 2021, the new plant in Tamil Nadu will have a production capacity of 100,000 units thus enabling Ather to scale and achieve a break even point.

As far as sales of the 450X is concerned, Ather is looking to expand the availability of the electric scooter to 10 major cities by the end of FY2021 and 24 cities by the end of FY2022. Ather is also planning to increase the touchpoints for its charging network from the current 200+ to over 1000 touchpoints in FY2022.

For now, Ather will be focused on improving the ownership experience of the 450X through continuous software updates and customer feedback.

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